Lauren Parrish

Meet The Founder

Lauren Parrish is a long-time leader in fashion, and was behind the beginnings of many well known brands such as Splendid, James Perse, and Yaya/Yael Aflalo. In the span of her decades-long career, she founded Brochu Walker, and for the past 6 years, Lauren served as the CPO of Rachel Zoe. Lauren is now fully committed to ParrishLA and growing the brand into a household name.

 

Lauren leads with a genuine passion for curating style and infusing brands with her east-coast-meets-California edge. She grew up in a small New England town before relocating to California. Born into the fashion industry, Lauren grew up running around trade shows as a toddler, finding inspiration from her family’s style, and learning the language of clothing and how it reflects our individuality and values. 

As a native to the world of fashion, Lauren understands deeply the ways in which personal style is intertwined with expression. Intended to evoke confidence, ParrishLA elevates with ease– Lauren designs so that customers feel alluring, edgy, and always empowered. Her intention is to emulate the warmth of embracing a loved one - ever inspired by her family. Her mother Dale served as a touchstone for style while simultaneously embodying comfort. With ParrishLA, Lauren gives to the world a textile manifestation of her own expression of love - tumultuous and abiding, imperfect but strong. 

Today, Lauren lives in the Pacific Palisades with her two daughters Ava and Isabel. Being a mom, daughter, sister, and friend drives Lauren's vision for ParrishLA, and working with her close-knit team continually inspires her to keep creating loved, lived-in and stylish collections, season after season.

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